For your project, the process begins with a challenging task: you must write an internal press release announcing a finished solution.
Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new approach will blow away existing solutions.
In that case, the manager must continue revising the press release until they’ve come up with something better. A lot of work for an idea that may never come to fruition? Yes. But as McAllister explains, “Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!).”
When building major solutions, it’s easy to get carried away with trying to add new features or address minor details, a problem known in project management as “scope creep.” Your press release will help you to stay focused, to continue to see things through the eyes of your customer–and to communicate in a way they’ll easily understand.