Let the Story Do the Work Practical Applications for Teaching and Learning Business and Life

And who DOESN’T love a good story? From 15,000-year-old cave paintings, to the Bible, to the narrative of the first Thanksgiving, story is the backbone of who we are and what we aspire to be.

Ironic. In fact, more than ironic. One of the oldest forms of communication that has been discovered is now the latest buzz in the Boardroom embracing marketing and business communications.

Stories are ubiquitous and can be found in all the obvious places like movies, songs, books, paintings, journalism and photographs. Once we learn to identify stories with intention, we find them in surprising places, places we wouldn’t ordinarily look in products, architecture, data, cars, fashion, geology, balance sheets, portfolios, landscapes, gardens, cemeteries, and our neighborhoods.