Let the Story Do the Work Practical Applications for Teaching and Learning Business and Life

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The Quarterly Review Of Innovative Applications In Alternative Education

EXECUTIVE SUMMARY

And who DOESN’T love a good story? From 15,000-year-old cave paintings, to the Bible, to the narrative of the first Thanksgiving, story is the backbone of who we are and what we aspire to be.

Ironic. In fact, more than ironic. One of the oldest forms of communication that has been discovered is now the latest buzz in the Boardroom embracing marketing and business communications.

Stories are ubiquitous and can be found in all the obvious places like movies, songs, books, paintings, journalism and photographs. Once we learn to identify stories with intention, we find them in surprising places, places we wouldn’t ordinarily look in products, architecture, data, cars, fashion, geology, balance sheets, portfolios, landscapes, gardens, cemeteries, and our neighborhoods.

TOPICS DISCUSSED

00 Preface

01 Why Do We Tell Stories?

02 Storytelling in Teaching and Learning From Bedtime to the Boardroom:

03 Why Storytelling Matters in Business

04 Storytelling That Moves People

05 Book Review: The Storytelling Animal

06 Persuasive Storytelling with Data Visualization

07 Connecting Citizens to Data Through Storytelling

08 Why Storytelling Is So Important for Successful Content MarketingThe

"If stories themselves are universal, the way we tell them changes with the technology at hand."

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