BOOK REVIEW The Longevity Economy by Joseph Coughlin
Why are so many companies unprepared for an aging world? The problem is not so much that companies are afraid of age. It’s that they think they understand it — but that “understanding” is woefully incomplete. The dominant narrative of old age, taken for granted by almost everyone, portrays a highly specific image of “oldness”: a need for rest at all times. […]
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